A note from the undertakers: As you explore these grounds, be advised that this site is meant to be used as a resource but it is not as a source of aboslute fact, but the curation of data from different resources. Additionally, companies are very complex and their undertaking is usually the result of interrelated long term factors that are nearly impossible to deduce. With that said, this is the best account of the information available.
Wantful was an online gift-giving service that offered recommendations based on a recipient’s style and interests.
2011 – 2013 New York, NY
Founded by John Poisson
Raised $5.5 million in 1 round
Backed by 8 investors
Reasons for Failure
Depended on Nordstrom as an investor and plans did not fall through. Details about the deal are unavailable.
Shifted their focus from buying gifts for friends to also buying gifts for yourself. This caused them to compete with a new set of competitors, including Wanelo, Wish, Fancy, Svpply’s Want and Polyvore.