Wantful was an online gift-giving service that offered recommendations based on a recipient’s style and interests.

  2011 – 2013
   New York, NY
  Founded by John Poisson
  Raised $5.5 million in 1 round
  Backed by 8 investors

Reasons for Failure

Depended on Nordstrom as an investor and plans did not fall through. Details about the deal are unavailable.

Shifted their focus from buying gifts for friends to also buying gifts for yourself. This caused them to compete with a new set of competitors, including Wanelo, Wish, Fancy, Svpply’s Want and Polyvore.

Failed to secure additional investment.