Monitor110 provided data and information gathering services.

  2005 – 2008
  New York, NY
  Founded by Roger Ehrenberg
  Raised $16 million in 2 rounds
  Backed by 4 investors

Reasons for Failure

The lack of a single leader until too late in the game

No separation between the company’s technology and the product organizations.

Too much PR, too early

Disagreement on strategy both within the Company and with the Board

Slow to adapt to market reality

Too much money created poor organization structure, suboptimal strategic decisions, and distance from customers


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