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Monitor110 provided data and information gathering services.
2005 – 2008 New York, NY
Founded by Roger Ehrenberg
Raised $16 million in 2 rounds
Backed by 4 investors
Reasons for Failure
The lack of a single leader until too late in the game
No separation between the company’s technology and the product organizations.
Too much PR, too early
Disagreement on strategy both within the Company and with the Board
Slow to adapt to market reality
Too much money created poor organization structure, suboptimal strategic decisions, and distance from customers