Secret offered an online platform that enabled users to share their personal secrets with other users anonymously.
2013 – 2015
San Francisco, CA
Founded by David Byttow and Chrys Bader-Wechseler
Raised $35 million in 3 rounds
Backed by 25 investors
Reasons for Failure
The nature of the anonymity on the platform caused inappropriate and mean comments. Secret tried to enforce community rules, but it was too late. This is the same thing that killed a company called PostSecret.