Wantful
Wantful
Wantful was an online gift-giving service that offered recommendations based on a recipient’s style and interests.
eCommerce
2011 – 2013
New York, NY
Founded by John Poisson
Raised $5.5 million in 1 round
Backed by 8 investors
Reasons for Failure
Depended on Nordstrom as an investor and plans did not fall through. Details about the deal are unavailable.
Shifted their focus from buying gifts for friends to also buying gifts for yourself. This caused them to compete with a new set of competitors, including Wanelo, Wish, Fancy, Svpply’s Want and Polyvore.
Failed to secure additional investment.
Competitors
