A note from the undertakers: As you explore these grounds, be advised that this site is meant to be used as a resource but it is not as a source of aboslute fact, but the curation of data from different resources. Additionally, companies are very complex and their undertaking is usually the result of interrelated long term factors that are nearly impossible to deduce. With that said, this is the best account of the information available.

Totsy

Totsy

Totsy was a company that put on flash sales for toddlers and young mothers.

eCommerce
2009 – 2013
New York, NY
Founded by Christophe Garnier, Guillaume Gauthereau
Raised $23.5 million in 3 rounds
Backed by 3 investors

Reasons for Failure

High customer dissatisfaction. Take a look through Totsy’s Yelp reviews.

Demand within the flash sale market decreased by about 70% between 2008 and 2014.

Competitors

Sources: Totsy burns through $34 million, lays off its 83 employees, selling assets, Why the flash sale boom may be over—and what’s next