Selltag was an online trading platform.

  2014 – 2015
  Valencia, Spain
  Founded by Javier Escribano, Ruben Colomer, Juan Luis Hortelano, Walter Kobylanski
  Raised $404,770 in 2 rounds
  Backed by 7 investors

Reasons for Failure

Could not engage and retain users organically or through paid marketing.

One of the founders left the company because he thought their traction and metrics were not good enough.

The remaining team tried to continue without the CEO, but wasn’t able to keep Selltag going.


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