Lookery provides demographic marketing services that enable social networks to distribute their data as targeting information. Lookery was closed then sold to Adknowledge.

  2007 – 2009
 San Francisco, CA
 Founded by Rex Dixon, David Cancel, Todd Sawicki
 Raised $3,150,000 in 2 rounds
 Backed by 22 investors

Reasons for Failure

The company’s functionality depended on the Facebook platform.

Did not sell the platform when they understood they could no longer make it successful.

Built a platform that the market was not ready for.