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A note from the undertakers: As you explore these grounds, be advised that this site is meant to be used as a resource but it is not as a source of aboslute fact, but the curation of data from different resources. Additionally, companies are very complex and their undertaking is usually the result of interrelated long term factors that are nearly impossible to deduce. With that said, this is the best account of the information available.

Lookery

Lookery

Lookery provides demographic marketing services that enable social networks to distribute their data as targeting information. Lookery was closed then sold to Adknowledge.

 Advertising
  2007 – 2009
 San Francisco, CA
 Founded by Rex Dixon, David Cancel, Todd Sawicki
 Raised $3,150,000 in 2 rounds
 Backed by 22 investors

Reasons for Failure

The company’s functionality depended on the Facebook platform.

Did not sell the platform when they understood they could no longer make it successful.

Built a platform that the market was not ready for.

Competitors

Sources: Couldery Shouldery, Too Early = Too Wrong