Homejoy was an online platform connecting professional cleaners with clients for $20/hour.
2012 – 2015
Mountain View, CA
Founded by Adora Cheung, Aaron Cheung
Raised $39.7M in 5 rounds
Backed by 15 investors
Reasons for Failure
History of User Experience
Strategic communications and seamless user experiences are key in communicating what your startup to your potential customers. Here is how Homejoy’s webpage changed over the years.