Homejoy
Homejoy
Homejoy was an online platform connecting professional cleaners with clients for $20/hour.
Hospitality
2012 – 2015
Mountain View, CA
Founded by Adora Cheung, Aaron Cheung
Raised $39.7M in 5 rounds
Backed by 15 investors
Reasons for Failure
Only around 25% of customers continued to use the service after the first month, less than 10% after 6 months.
High cost of customer acquisition.
Lost best workers to outside client arrangements.
Expanding too quickly, costly international expansion.
Worker classification lawsuits.
Some cities used the service more than others, which led to many cases where there was a lack of city-service fit.
Competitors
History of User Experience
Strategic communications and seamless user experiences are key in communicating what your startup to your potential customers. Here is how Homejoy’s webpage changed over the years.
2013
2014
2015
