Exec
Exec
Exec was a house cleaning service that users can book from their iPhone or the web in real-time. It was closed then bought by Handy for $10 million.
Hospitality
???? – 2014
San Francisco, CA
Founded by Justin Kan, Daniel Kan, Amir Ghazvinian
Raised $3.3 million in 1 round
Backed by 14 investors
Reasons for Failure
Strategic communications and seamless user experiences are key in communicating what your startup to your potential customers. Here is how Homejoy’s webpage changed over the years.
Turnover of errand runners was very high
Demand was very spiky
Customer acquisition was hard
Customer activation was hard
“We shouldn’t have run jobs ourselves”
Focused on doing too many things instead of being good at one
Competitors
History of User Experience
Strategic communications and seamless user experiences are key in communicating what your startup to your potential customers. Here is how Exec’s webpage changed over the years.
2012
2013
