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A note from the undertakers: As you explore these grounds, be advised that this site is meant to be used as a resource but it is not as a source of aboslute fact, but the curation of data from different resources. Additionally, companies are very complex and their undertaking is usually the result of interrelated long term factors that are nearly impossible to deduce. With that said, this is the best account of the information available.

EventVue

EventVue

EventVue attempted to build online communities to improve conference networking by enabling attendees to search for and connect with others.

  Finance, Social
  2007 – 2010
   Boulder, CO
  Founded by Rob Johnson and Josh Fraser
  Raised $455k in 2 rounds
  Backed by 10 investors

Reasons for Failure

One of their pivots aimed to show conference attendees ahead of time to increase ticket sales. This approach failed because 80% of tickets were bought 2 weeks before a conference, so if a potential attendee checked before then it looked like no one was going.

Could not find product-market fit. Conference organizers saw the product as a nice-to-have instead of a need.

Tried to build a sales effort at a time when the product was weak.

Competitors

Sources:  EventVue, EventVue post-mortem