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Bawte provided a service for customer engagement.
2011 – 2015
Des Moines, IA
Founded by John Jackovin
Raised $220k in one round
Backed by 1 investor
Reasons for Failure
Lack of urgency of the problem they were trying to solve.
Customer retention was difficult. The founder linked this problem to the lack of urgency.
For the customers they did acquire, customer retention was difficult and customer maintenance was costly.
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