Secret

Users would visit the site, but their initially daily visits decreased over time.

The nature of the anonymity on the platform caused inappropriate and mean comments. Secret tried to enforce community rules, but it was too late. This is the same thing that killed a company called PostSecret.

Lack of long-term vision for the company was made clear when founders sold shares of the company.

Founders selling their shares led to talent retention issues because employees lost faith in the longevity of the company.

Secret did not represent the vision the founder had when starting the company.

Product lacked product market fit due to failure to retain users in the long run.