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A note from the undertakers: As you explore these grounds, be advised that this site is meant to be used as a resource but it is not as a source of aboslute fact, but the curation of data from different resources. Additionally, companies are very complex and their undertaking is usually the result of interrelated long term factors that are nearly impossible to deduce. With that said, this is the best account of the information available.

RewardMe

RewardMe

RewardMe was a real-time intelligent CRM solution for local commerce that provided merchants with customer insights.

  Advertising
  2010 – 2015
  Mountain View, CA
  Founded by Stephen Johnson, Yu-kai Chou, Jun Loayza
  Raised 1,100,000 in 1 round
  Backed by 2 investors

Reasons for Failure

Raised 1/10th as much as competitors in funding.

Did not have the advantages of “celebrity incubators” like Y-Combinator.

Gave too much weight to a high reputation law firm’s advice, would double check information and use common sense in retrospect.

Competitors

Sources: A CEO’s Account of How His Startup Failed