Exec

Exec

Exec was a house cleaning service that users can book from their iPhone or the web in real-time. It was closed then bought by Handy for $10 million.

  Hospitality
  ???? – 2014
  San Francisco, CA
  Founded by Justin Kan, Daniel Kan, Amir Ghazvinian
  Raised $3.3 million in 1 round
  Backed by 14 investors

Reasons for Failure

Strategic communications and seamless user experiences are key in communicating what your startup to your potential customers. Here is how Homejoy’s webpage changed over the years.

Turnover of errand runners was very high

Demand was very spiky

Customer acquisition was hard

Customer activation was hard

“We shouldn’t have run jobs ourselves”

Focused on doing too many things instead of being good at one

Competitors

caredotcom
thumbtack
merrymaids
homejoy
handybook
handy
instacart
grocshop

History of User Experience

Strategic communications and seamless user experiences are key in communicating what your startup to your potential customers. Here is how Exec’s webpage changed over the years.

2012

exec_2012

2013

exec_2013

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